A Business Athlete is a person who applies governing and specific principles of performance development through making sound choices in an integrated way across four human energy capacities in order to achieve their goals, fulfil their purpose and release more of their potential.
Business Athlete organisations have a commitment to high performance in all business dealings and activities. They apply governing and specific principles of performance development translated from the elite sport analogy.
They know that they have untapped potential organisationally and individually and work continually to fulfil collective potential.